Google AdWords gets your website to the top of searches relevant to your business, in the form of prominent 'sponsored links' on the Google search page. Read our Q&A below, then browse the in-depth guides to find out how your business can benefit from this type of advertising
We also design the microsite for the campaign, so that you will get the maximum benefits.
Companies selling goods/ services to consumers find they can increase sales by advertising with Google AdWords. But you don't use googel adwords for any new technology or an event. If you are a consultant, supplier,agent etc. getting found on searches can help to bring in valuable new business. If your customers and prospects search for businesses like yours on Google, then it could pay to be seen at the top of these searches. It's also worth checking to see whether your competitors use AdWords; they could be attracting a lot of new business and you could be missing out. Adwords works best for doctors, clinics, small hospitals, gym spa or yoga trainers, opticians etc.
You create a simple advert and choose keywords and key phrases that are relevant to your business. Whenever anyone searches using those keywords and phrases, your advert will appear, along with a link to your website. These adverts are often known as sponsored links and, if they are relevant and compelling, they will drive potential customers directly to your website. AdWords offers targeted advertising to people who have already expressed an interest in your offer. e.g. you are running a gym in sector 4 of Gurgaon. Then you can start your campaign with keywords like best gym in sector 4 gurgaon, Your website or Landing Page will display after click, where your contact details, tariff plans, enquiry form and contact details will be easily available and you get business.
For your business to stand out, it's vital to choose relevant words and phrases that will bring in the best prospects with the highest chance of becoming your customers. Quality is more important than quantity; you pay per click so you need to attract visitors who are ready to buy your specific product or service.
Your advert will include a heading, some text and a URL that links to your website. Ads like these may look simple but there are many tricks of the trade that can make your ad stand out from the rest. Be specific about what you are offering, highlight your USP and make the ad compelling. Always include a call to action.
Think about who you are trying to attract and choose your keywords and phrases with care. Use words that will get real buyers rather than time-wasters. If appropriate, use geographical limits to filter out people who are not in your marketplace.
Costs vary depending on the popularity of keywords and phrases. However, you only pay when someone clicks through to your website. So to make the most of your budget, it's vital to attract the people who are most likely to buy. You can control costs by setting a daily limit, which could be as little as a few pounds. You can also set limits on how much you are prepared to pay for certain keywords and phrases. The bigger the return, the more you may be prepared to pay.
You can pay using a debit or credit card or direct from your bank if you prefer. Once you have set up your payment details your campaign can start. You only pay when someone clicks on your advert and you can control costs by setting limits on how much you are prepared to pay per day, keyword or phrase. You can adjust, pause or cancel your campaign, and therefore your payments, at any time.
Make sure your advert links to an appropriate and compelling landing page on your website - somewhere you can take the enquiry to the next step. Make sure the landing page has all the necessary information and a call to action, such as a 'click to buy' button or a way to get in touch. Converting visits into action is the name of the game - whether that's a sale, a newsletter sign up, a request for more information or a sales appointment.
Like any advertising, it's important to test different approaches and refine your activity. Look at conversions and return on investment, not just traffic, and work out which keywords are bringing in the most business. Google analyses its advertisers and gives their keywords a Quality Score. The more clickthroughs you get that are converted, the higher the score Google gives you. A higher score means you can get more favourable advertising rates. Google offers a whole raft of tools to help you analyse your performance and make improvements.
We are authorised channel partner of Google and we make your Google adwords campaign more effective. We create Landing Pages (More micro sites), which helps you in keeping less daily budget and more outputs. We also search effective keywords which not only increase traffic but also improve your website rank also. Through our special services of making more micro sites and Google analytics reporting parts makes your campaign most cost effective and output oriented.
Our website designed is highly customizable with over 600 different fonts, 6 color schemes that can be further tweaked and loads of icons and shortcodes. Font Awesome, Retina Images & Google Fonts will let your visitors experiencing high quality website view. Also all the pages are 100% W3C validated & coded SEO friendly where rest assure for caching them into Google & other search engines and gaining better page ranking and best of all features, the pages are optimized for Load Speed and are “A” grade tested on GTmetrix.com. While designing a site we keep in mind of google's search engine optimizations standards so that our client's website gets the maximum benefits and comes in google and others search engine faster.
We are always with a collection of latest technology website themes and customised templates of our own for you and your business requirements.
Domain Search |
.jpg "Web4Bharat/ 9868435712")
